The latest Sony Ericsson phone in the 'W' series line up is the W890i, and Sony Ericsson are comparing it to the W630i, W580i, and the successful W880i. The main focus of the W890i is music, offering a superb listening experience, enhanced by a plethora of features and services including MegaBass, PlayNow, TrackID and SensMe (a new feature with the Sony Ericsson Walkman players that lets you compose play lists according to mood or genre).

Video calling & streaming, multitasking and always online connectivity, plus everything you would expect to find in a 3G phone are also on offer with this super compact & lightweight handset.

Looks wise the W890i follows the classic lines of Sony Ericsson but has more rounded corners making it look less masculine. There's a large screen and beautiful textured finish on both the front and back of the handset.

Besides the amazing listening experience, the Sony Ericsson W890i boasts 3.2 megapixel camera, FM radio with RDS, 3D games and expandable memory. This handset is sure to keep you entertained 24/7.

With bluetooth technology you can free yourself from wires forever. Use your W890i with bluetooth to synchronize data, listen to your favourite tunes and communicate safely while driving.